The Ultimate Black Friday Marketing Guide by 120ADVERTISING

The Ultimate Black Friday Marketing Guide by 120ADVERTISING

Posted by: 120 Advertising

You’ve probably already received several messages from your local stores about major sales this Friday and if you check your inbox you’re probably going to find a dozen more. Every year local and international stores encourage customers to go on a shopping bonanza with discounts only ever seen on th...

Read More
How John Lewis Became the Embodiment of the Holiday Season

How John Lewis Became the Embodiment of the Holiday Season

Posted by: 120 Advertising

An annual short christmas story has become the definition of the holidays for millions. It is anticipated and advertised like a Hollywood blockbuster and has become one of the most talked-about holiday subjects. It all started in 2007 when Department Store John Lewis invested in the art of storytell...

Read More